The brief

Autodo's earlier ad wasn't doing its job, and there was little to build a better one from: no videography team, no footage, only photos. The work was remote, so a shoot was never an option.

The idea

An old car and a new one, side by side. A new car is no guarantee against rust: both are exposed to it. From there the ad moves to what rust costs, expensive repairs, and ends on what to do about it: protect your car, book a time at Autodo.

The look

Autodo sent the pictures; the ad turns them into an AI film, each still given slow, subtle motion, so it stays true to their work while moving like a real shoot. Minimal text in Danish, calm music and a documentary pace, made for social media.

Services

Creative direction
Concept
AI film