The brief

Propose a mood for the brand, then turn the chosen direction into finished film and images.

The world

The world is cold, still and coastal: models alone at the water’s edge at dusk, in blue light, with the clothes as the only colour in the frame.

The hero film and the photoshoot live in that world, so they read as one campaign.

The reels

Then one reel for each piece: one piece, one world, no faces, about twenty seconds, all ending on the same card, “Made once. Never again.” The bear coat in Oslo snow at night, answered by a polar bear. The Macaque jacket and the real macaque in the forest. The Green sofa shirt in an old sitting room. The House print shirt at a pink house in the hills, shot like a David Lynch film.

Services

Creative direction
Art direction
AI photoshoot
Hero film
Reels